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News Blog

 



A Consumer’s Guide to Buying Gold

Gold Color

The term gold, used by itself, means pure gold or 24 karat gold, Since 24 karat gold is soft and pliable; it is frequently blended with other precious metals to amplify its stability and strength. The precious metal alloys, which are employed to aid the softness of pure gold to become harder, better at holding jewelry, and less apt to dent or scratch, can be such as silver, copper and zinc. The use of such precious metal alloys mixed with pure gold cause the gold to take on different color tones. Such as different tones of yellow gold which is a mix of gold, silver and copper, white gold has a good amount of silver in its formula and rose colored gold has a mixture of copper and perhaps a bit of silver. Read More

Gold Karat

Gold is measured in karats. The purity of the gold in karat determines the value of the gold. 24 karat, which is hallmarked with 24K, and is 100% pure gold, or by European standards 1000 hallmarked, and is a soft gold. Since pure gold is very soft and pliable, alloys of different precious metals are combined with pure gold to create a precious metal that is more durable, with greater strength, as well as creating a blush in the gold’s appearance with different color tones. 18 karat gold is 75% pure gold, and hallmarked with 18K or 750. 14 karat gold is 56.3% pure gold and hallmarked as 14K or 585. 10 karat gold is 41.6% pure gold and it is hallmarked by 10K or 417 by European standards. When evaluating precious gold jewelry, the greater the number of karat weight, the greater the significance in value. While you are, jewelry shopping always search for the karat hallmark of gold, to insure the value of the gold content of any particular piece of jewelry, as the higher content of gold in a piece of jewelry, the more it holds in value. Read More


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Gold Care

Gold is resilient, durable, reliable, and creates the perfect setting for your treasured gemstone jewelry. As with any other jewelry keeping your gold jewelry safe and clean are necessary, for an attractive piece of jewelry lifespan. Protecting and caring for your fine jewelry is based on common sense, and will in the long run be worth your time. Read More



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